Encouraging and highlighting feedback is crucial for building relationships with current customers and capturing the interest of prospective customers. Below are some ideas on how to gather and incorporate customer feedback into your marketing strategy to drive growth.
📣 3 ways to gather customer feedback
1️⃣ Surveys: Customer surveys are a popular tool for gathering information. To increase their effectiveness, keep them short, offer incentives for completion, and make sure to follow up.
2️⃣ Online reviews: Current and prospective customers rely on reviews to inform their purchases. Whether on your website or a search engine, encouraging people to leave reviews after interacting with your business is a valuable tool.
3️⃣ Interviews: Following up with your customers via phone calls can help you connect and gain honest feedback. Making these calls directly after they have received an order ensures timely feedback and keeps your business top-of-mind.
🌟 3 ways to use customer feedback in your marketing strategy
1️⃣ Post positive reviews: Sharing positive reviews on your social media and website is a simple way to make current customers feel appreciated and attract prospective customers.
2️⃣ Create a testimonial page: Building a testimonial page on your website allows prospective customers to easily view why they should shop with your business by gathering all of the reviews in one spot.
3️⃣ Share the changes made from the feedback: Whether on your blog, social media, or email newsletter, sharing improvements made from customer feedback is crucial for building a trusting relationship with current customers and showcasing your responsiveness & improvements to prospective customers.
LFM makes it easy to connect with your audience
✅ Dynamic Mailchimp integration for email and SMS marketing.
✅ Reporting features to better understand your customer’s preferences.
✅ List segmentation to easily target specific audiences.