Release 5.06 brings customizable storefronts to Local Food Marketplace. Tailor the content, communications, and checkout experience for each group you serve, all managed from one admin site.

You already talk to your customers differently. The way you greet a Saturday morning shopper isn’t the way you talk with a chef planning next week’s menu, and the note you send a CSA member about their pickup sounds nothing like an invoice to a school district. That’s good selling. It’s how strong food businesses build relationships across very different channels.

Multi-channel selling has been at the heart of LFM for years. Price levels, customer types, distribution days, and product lists have long let you serve retail, wholesale, CSA, and institutional buyers side by side from one platform. Release 5.06 takes that a step further, moving from what each customer can buy to how the whole experience feels when they arrive.

You can now build a separate storefront for each group of customers you serve, each with its own content, its own messaging, and its own checkout experience. Customers shop from the storefront built for their customer type. Your products, orders, customers, and reporting all stay together in one admin site.

Here’s what that opens up.

Your retail storefront gets to be a beautiful consumer experience. Welcoming home page, great photography, product descriptions written for someone cooking dinner, cards charged at order confirmation, and Online SNAP right at checkout. Every word aimed at the shopper reading it.

Your wholesale storefront gets to be a great buying tool. Content that answers a buyer’s questions, terms that fit a business relationship, and the flexibility to let buyers adjust a confirmed order up to the ordering deadline. Wholesale orders evolve during the week, and now your storefront can move with them.

Your CSA storefront can feel like your farm. Members see what’s in their box, where to pick it up, and reminders written for a household. Registration messaging, welcome emails, and pickup reminders all carry the warmth that makes people renew year after year.

Your restaurant and institutional storefront can feel like a professional buying portal. Ordering geared to volume, communications written for a business, invoicing that fits how they pay, and room to revise an order as their week takes shape. Two very different relationships, each supported on its own terms.

Customizable storefronts arrive as part of Advanced E-commerce, a new module built around a single idea: more ways to sell. Advanced E-commerce is being offered at 50% off until the end of the year. Along with storefronts, it includes:

Pre-orders. Sell seasonal and limited items before your distribution periods open. Holiday orders, plant sales, bulk purchasing, all with dedicated shopping pages and availability lists for buyers who plan ahead.

Bundles. Group products together and sell them as one item.

CSV and email order import. Coming soon, for bringing large orders in without keying them by hand.

A second customizable storefront, included. The module comes with a second storefront alongside your main site. Selling through three or more channels? Additional storefronts are available.