About Delivered Fresh

Delivered Fresh is an online food hub that aggregates and delivers products from over 60 local farmers to retail consumers and restaurants around NE Pennsylvania. As with most businesses selling local food, their business has changed from pre-pandemic to now, and Delivered Fresh refreshed their website and online storefront to reflect these changes. 

Challenges Delivered Fresh was Encountering with their Website

Pre-pandemic, the food hub was generating sales from restaurants and retail consumers from delivery and on-farm pickup. Most restaurants stopped ordering and Delivered Fresh transitioned to 100% delivery during the pandemic. Now, the restaurant business has come back, but they decided to stick with 100% delivery.  With multiple types of buyers (Restaurants and Retail Consumers) coming to the website, some website visitors were unclear on how (and when) to order and if they could get delivery — resulting in lost sales. Delivered Fresh wanted to make their order and delivery schedule clear for all buyers – with the goal of increasing the number of new customers and bringing back those that haven’t ordered in a while. 

There was outdated information on the website about ordering and delivery that needed to be updated, and the website design needed a refresh.”

– David Nowacoski, Co-founder of Delivered Fresh

LFM and Grapevine Local Food Marketing Helped Delivered Fresh Solve These Challenges

LFM introduced David Nowacoski, Co-founder of Delivered Fresh, to Grapevine Local Food Marketing to collaborate on creating a streamlined customer experience from their home page through their shopping pages.  

By making these 5 key adjustments to the food hub’s website and implementing a few new ad campaigns, Delivered Fresh has already seen account sign ups grow by 4x and sales are up 18% compared to the same period last year.

Since making these updates, we’ve been getting as many account sign ups in a week as we normally do in a month.” 

– David Nowacoski, Co-founder of Delivered Fresh

Update 1: Proper Communication with Customers Every Step of the Way 

To clear up confusion surrounding sign up and delivery, Grapevine designed a simple page with a clear 3-step process. By providing clear messaging, buyers are more likely to sign up and place orders. 

Update 2: Adjust LFM Settings to Better Serve All Customer Types  

Delivered Fresh’s delivery options had changed since the pandemic and the website needed to be updated to reflect these changes. The LFM team helped David adjust the customer settings for both retail consumers and restaurants to reflect the delivery changes and be sure all customers were seeing only the information that was pertinent to them. 

One great aspect of working with LFM is our seamless collaboration. We effectively work with the team at LFM to ensure the website is dialed in on all sides. This partnership creates a cohesive and streamlined customer experience.”

– Anna, Grapevine Local Food Marketing

Update 3: Create a Seamless Customer Experience Between Delivered Fresh’s Website and Online Store 

It’s important for details like navigation and brand image to match across your website and online store.  When a customer is redirected to an app or different website to shop, it can cause confusion. LFM sites are specifically designed to offer a seamless buying experience. 

The LFM and Grapevine teams helped Delivered Fresh create a seamless customer experience with a few simple changes.  

1. Consistent Navigation. By having a matching navigation bar throughout the entire online experience, Delivered Fresh customers can easily jump from shopping to an “About Page” and back to shopping.    
2. Cohesive Design. By using the same logo, fonts, and colors, customers will always know they are on a Delivered Fresh site.  
3. Custom URL. The food hub uses a custom sub-domain, deliveredfresh.store.com, for their LFM-hosted shopping experience. Using a sub-domain of your URL further reinforces brand consistency. 

Update 4: Simplifying Content

Well thought out design contributes to how customers view a business and how they will interact with a store. A few changes have had a significant impact on how Delivered Fresh’s store is perceived. 

1. Clear Home Page. They revamped their Home Page to only include key information on how to shop, a short overview of who they are, and how to learn more. By doing so, customers can quickly locate what applies to them without being overwhelmed. Customers who want to learn more can click through for more information — leading to higher engagement!  
2. Consistent Content. While Delivered Fresh’s Home Page remains consistent so customers can easily navigate to place orders, they created a Blog to post all current events and updates for customers to click through. 
3. Newsletter Popup. This is a simple and effective way for Delivered Fresh to increase their audience.  

Update 5: SEO Tune Up

For Delivered Fresh, a few content updates have already made a big difference. For example, by adding “From Pennsylvania Farms” to their “Shop” button, Delivered Fresh will rank higher on Google Search results when people search for local food in Pennsylvania.

We’ve been seeing a lot more activity on our page since Grapevine Local Food Marketing updated our SEO.”

– David Nowacoski, Co-founder of Delivered Fresh

We covered these updates & more in our previous webinar: “Creating a Seamless Customer Experience”.

Watch the recording!

Measuring Success

Delivered Fresh’s goal for making these website updates was to increase orders and account sign-ups. With 4x the number of usual account sign ups, these 5 website updates have been successful in helping drive growth and sales for Delivered Fresh. The food hub continues to measure their results and adjust based on the feedback so they can continuously improve their strategy!

The goal of any website update is to increase conversion rate, and that means different things for different people. For David at Delivered Fresh, that means more orders or account sign ups.”

-Anna, Grapevine Local Food Marketing 

Delivered Fresh Continues to Explore New Ways to Innovate their Sales 

Delivered Fresh is looking forward to implementing additional changes and tools to increase sales. With guidance and support from Grapevine and LFM, Delivered Fresh is working on updating their Facebook meta pixel information to help them find broader audiences. They are also beginning to explore Mailchimp automations to increase their marketing efforts. By approaching sales from different angles, Delivered Fresh will be able to find what works best for them.

Want to learn about how you can implement these updates and more?

Grapevine Local Food Marketing joined us to talk about these updates and more in our webinar, Creating a Seamless Customer Experience”.

There’s some really great key takeaways that I think a lot of people don’t know they are missing, so it’s going to be a very insightful session.”

– Anna, Grapevine Local Food Marketing.

Creating a Seamless Customer Experience | January 30th, 11am PT

In this session, we go over:

✔️ Consistency across the entire website experience — including branding, fonts & menus, URLs, and more. 

✔️ How to clearly outline the different ways customers can shop.  

✔️ Examples of strong SEO strategy.  

✔️ Best practices you can implement now on your homepage.