Last week’s Summer Sales Bite covered how to encourage customers to make their first purchase through a series of “Welcome!” emails. Once you have overcome this initial hurdle, it’s crucial to implement strategies to keep them coming back. See below for a few ideas on how to do so!
5 ideas for gaining repeat customers
1️⃣ Offer promo codes on subsequent orders: Offering incentives like discounts and free delivery for the first few orders can encourage customers to continue placing orders beyond their initial purchase.
2️⃣ Include free merchandise or samples: Adding free items, such as a branded tote bag or a sample of honey, can make customers feel special and valued, increasing their likelihood of returning.
3️⃣ Setup recurring orders: Enable recurring orders & subscriptions so customers can opt into their favorite products or a farm share.
4️⃣ Send order reminders: Sending reminders through text and email helps keep your brand top-of-mind for customers and encourage repeat purchases.
5️⃣ Encourage feedback: Requesting feedback (via text, email, or phone call) immediately after an order is received provides valuable insights into your processes and strengthens the relationship with your customers.
LFM supports businesses in cultivating repeat customers
✅ Automatic ‘first-time order’ flagging to ensure new customers receive extra attention and care.
✅ Promo code support for first time orders, order minimums, total uses, and more.
✅ Recurring order functionality makes it easy to setup repeat orders.