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  • Home
  • Solutions
    • Solutions for Farms
    • Solutions for Food Hubs
    • Solutions for CSAs
    • Solutions for Networks
    • Support for Online SNAP/EBT
    • Local Food Connect
    • Pricing
    • Customer Success Packages
  • About Us
    • Meet the Team
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    • Blog
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Summer Sales Bite #10: Five Tips for Retaining Wholesale Customers

Home > Summer > Summer Sales Bite #10: Five Tips for Retaining Wholesale Customers
Summer Sales Bite #10: Five Tips for Retaining Wholesale Customers

Summer Sales Bite #10: Five Tips for Retaining Wholesale Customers

June 23, 2024 Posted by Sophia Bennett

Wholesale customers can be your most reliable and predictable customers, and building strong relationships with them is essential for long-term retention and success. After you’ve gained their business, how do you maintain and strengthen these relationships? See below for a few strategies. 

📣 5 tips that will keep wholesale customers coming back

1️⃣ Implement Routine Check-Ins: Schedule regular calls with your wholesale customers to understand their needs and gather feedback. This helps build a solid relationship and allows you to continuously improve your processes to better serve and retain them. 

2️⃣ Set Up Recurring Orders: For customers who place consistent orders, setting up a recurring order option reduces administrative work for both you and the customer, while encouraging predictable ordering. 

3️⃣ Enable Flexible Ordering: Learn about your wholesale customers’ preferred ordering method. Whether they prefer placing their own orders through an online storefront or placing weekly phone orders, making the ordering process as easy as possible is essential. 

4️⃣ Market Seasonal Offerings: Educate your wholesale customers about your seasonal products to generate excitement and a sense of urgency. This approach is especially valuable for restaurant clients looking to keep their menus fresh. 

5️⃣ Help Plan Future Orders: By working with wholesale customers to place future orders, you help them plan ahead and save time. Additionally, this practice enhances your own sales forecasting, benefiting your overall business planning. 


Interested in additional wholesale strategies?

Cultivate Customers & Grow Value

Selling to Restaurants: A Farmer’s Guide

Whether you have been selling to restaurants for years or are just getting started, this guide is full of expert advice that you can implement immediately for profitable restaurant sales!

Download the Guide

Selling Wholesale: Advice from a MT Food Hub

This blog post covers Western Montana Growers Cooperative’s (WMGC) approach to their wholesale business and the LFM features they use to save time and grow their business.

Read the Blog

LFM helps you manage and grow your wholesale business

✅ Manage inventory, ordering, and invoicing all in one place.

✅ Generate fresh sheets with direct links to the storefront for easy ordering.

✅ Create and assign ‘custom product lists’ to customize each buyer’s pricing and product availability.

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