More About Three River Farmers Alliance
Organization Type: Food Hub
Customers: Retail and wholesale
Website: threeriverfa.com
Joined us in 2015.
Three River Farmers Alliance is a farm collective serving the NH Seacoast region. They began in 2015 when Andre Cantelmo and Greg Balog of Heron Pond Farm realized that entering the wholesale market would require a lot of smaller farms to work together, so they formed Three River Farmers Alliance. They were early LFM users, but found a whole new use for the software during the COVID-19 shutdowns. They pivoted to a direct-to-consumer model with home delivery, using LFM, and business exploded.
“We reached out to LFM, and in two weeks, LFM created a way for us to create our routes, download our orders into a program (it’s Routific), and then it uploads back into LFM and prints out the invoices in the right order and groups them by route. It’s pretty cool [to get this feature] when it didn’t even exist two weeks ago! Working with a company like LFM — a company that’s willing to respond like that — I mean, that’s a lot easier than calling up somebody that just really wants you to buy some package and do it their way.” —Andre Cantelmo, Three River Farmers Alliance
