Whether it is a meal kit, a holiday box, or a one-time farm share, Bundles are a game-changer for both businesses and customers. They offer a streamlined shopping experience for customers while boosting average order value and creating buzz for businesses. We recently met with Carrie Stokes Holst, the General Manager at Yellowstone Valley Food Hub to talk about how they are using LFM’s Bundles to drive growth.
About Yellowstone Valley Food Hub (YVFH)
Yellowstone Valley Food Hub is a grower’s cooperative located in Montana. With over 35 local food sellers, the food hub is committed to offering year-round access to local food.
Farm fresh food, and a relationship with the people who grew it, is better for our health, our environment, and our community.” — Yellowstone Valley Food Hub
With the advent of LFM’s Bundles, YVFH aims to expand its customer base, offer a convenient shopping experience, and boost sales for their producers, all without additional administrative burdens.
LFM’s Bundles: Key Features
LFM’s Bundles seamlessly integrate with current processes from inventory to sales.
When customers add the bundle to their order with one click, all associated items are added automatically. Removal of the bundle product removes all associated products as well!
Many businesses offer bundles at a lower price than if purchased individually – LFM’s functionality allows businesses to efficiently do so.
Items in bundles appear on pick tickets and inventory will be automatically updated.
Why YVFH Introduced Bundles
YVFH‘s customer base prefers individual ordering each week over subscription-based models like CSAs. However, with a diverse range of producers and the absence of a subscription option, the food hub recognized a need for a convenient ordering solution for customers who preferred not to make weekly decisions.
“By offering meal kit bundles, we provide customers with an easy decision-making process for their weekly order – bundles reduce a barrier to purchasing.“
— Carrie Stokes Holst, General Manager at YVFH
What Customers Love About YVFH’s Bundles
✔️ Alleviates Decision Fatigue: With regular orders week after week, customers often experience decision fatigue. Bundles streamline the process, offering pre-selected combinations that take the guesswork out of ordering.
✔️ Convenient Ordering: Customers appreciate the ease of ordering all the necessary ingredients for a meal with just one click, enhancing their overall shopping experience.
✔️ Exploring New Products: Bundles provide a gateway for customers to explore new products and producers they may not have tried before. Whether it’s a novel item or from a different supplier, bundles encourage branching out.
✔️ Cost Savings: Many businesses offer bundled items at a discounted rate compared to individual purchases! This is a great way for customers to get more for their buck.
Bundles are a great way for customers to try different items because it’s already packaged and ready for them.”
— Carrie Stokes Holst, General Manager at YVFH
Everybody Benefits from Bundles
It’s not just customers who are enthusiastic about bundles; producers at YVFH are also thrilled with this new offering. Here are a few reasons why:
🌟 Streamlined Integration: LFM’s bundles features seamlessly integrate into producers’ existing processes, appearing on their pick lists without additional administrative tasks.
🌟 Enhanced Visibility: Bundles serve as a platform for introducing customers to new producers, fostering future direct orders.
🌟 Increased Sales: Producers can sell more when their products are featured in bundles, leading to higher sales volumes for the week.
We’ve received a ton of positive feedback from our producers about bundles — they like that they can get their product promoted and sell a bit more per week, all without extra administrative work.”
— Carrie Stokes Holst, General Manager at YVFH
How LFM’s Bundles Feature has Saved YVFH Valuable Time
Before LFM’s Bundles feature, YVFH spent a ton of valuable time manually managing the packaged deals. Managing this process manually meant the food hub had to email every single producer, have multiple spreadsheets, build in their own markup and payment, give the producers a separate pick list, and more. Now, YVFH can simply pull from existing inventory, without producers having to do a single task, and it all seamlessly integrates into their current system.
Before LFM’s Bundles, offering packaged deals was a serious amount of admin work on my end. Now, I can simply pull from existing inventory and everything else integrates seamlessly.”
— Carrie Stokes Holst, General Manager at YVFH
Interested in learning how LFM can help you save time?
Request a free demo to chat 1:1 about our platform and how we can help your local food business save time and drive sales.
