Meet the Team. We’ve Run the Farms, Food Hubs, and CSAs We Now Build Software For.

Choosing software for a food hub, farm, or cooperative isn’t really about software. It’s about trust. You’re handing over the operational backbone of your business — the wholesale orders, the CSA logistics, the SNAP reporting, the producer payments — to a team you’ve never met, hoping they understand what your week actually looks like.

We’ve sat where you’re sitting. Many of us have evaluated platforms ourselves, run our own food operations, and wondered whether the people on the other end really got it.

So we want to introduce you to our team, not as a friendly team-photo exercise, but to answer a question we hear all the time: do you actually understand the work?

We do. Most of us have done it for years.

Three of us were customers first

Before they were employees, three members of our team ran the kinds of operations LFM exists to support, and chose our platform on its merits.

Dave Prather

Previously: General Manager, Western Montana Growers Cooperative

Spent 17 years growing WMGC into a hub serving 100+ farms, 350 wholesale accounts, and 580 CSA customers. Moved WMGC onto our platform in 2015.

Now: Sales Specialist

Zeb Baccelli

Previously: Founder, Clarion River Organics

Founded and ran Clarion River Organics for 11 years, growing it from $250K to $1.1M in annual sales and 700 CSA subscribers. Chose LFM after evaluating other platforms.

Now: QA Analyst

Nick Wallas

Previously: Programming Coordinator, Capital Roots

Implemented LFM at Capital Roots, a New York food hub running multiple community programs including the Veggie Mobile mobile produce market.

Now: Product Manager

The rest of us came in from across the food system

• 
  Stefanie Jaeger — Director of Sales & Customer Success

  Spent more than a decade strengthening local food systems — running the wholesale department for an artisan bakery in Wisconsin, building a wholesale operation for a coffee roaster, and managing a 300+ member CSA for the Bayfield Foods Cooperative.
• 
  Britta Janssen — Onboarding & Technical Support

  Ran a certified organic market farm in Montana — selling to her regional cooperative food hub via LFM Connect. She also built beginning farmer programs at the Community Food and Agriculture Coalition.
• 
  Mike “Q” Roth — Onboarding & Technical Support

  Spent six years on a Pittsburgh food co-op board (four as president) and another six-plus years supporting farms and CSAs at another local food software company before joining us.
• 
  Devin Freeman — Application Developer

  Graduated from the Oregon Culinary Institute and spent roughly 15 years in professional kitchens before becoming the developer who builds our Connect, Network, and internal admin tools.
• 
  Jim McAllister — Developer

  Came in as a developer intern while studying computer programming, and stayed for the mission. Now works across our Foodhub Admin and Storefront applications.
• 
  Olivia Brown — Marketing Manager

  Earned a Master’s in Sustainable Food Systems from CU Boulder after working on farms, in organic markets, with local restaurants, and as a coordinator for a city-wide food access coalition. Leads our marketing.
• 
  Doug Frazier — Co-founder & CTO

  Started Eugene Local Foods in 2008 with a local farmer and wrote the first version of our software to run that food hub.
• 
  Amy McCann — Co-founder & CEO

  Started LFM in 2009 after running Eugene Local Foods alongside Doug. Served as president of the Willamette Farm and Food Coalition.

Why we’re sharing this

We’re not sharing this to brag. We’re sharing it because we know how much it matters when the person
on the other end of the call has actually done the work.

When you call us, you’re likely talking to someone who has spent a decade on the same kind of operation you’re calling about. They’ve sweated through weeks where the truck broke down, the order spreadsheet got corrupted, a producer dropped out the day before pickup, or the SNAP report was due and the data didn’t add up. They’ve felt all of it.

One thing we hear from customers over and over is that we actually listen. We think that’s what happens when the person on the other end has been in your boat — the questions land where they should, and the answers come from experience, not scripts.

“Treat people with respect, know a good mechanic, and always have a backup plan.”

— Dave Prather, on 17 years running a cooperative

That’s how Dave Prather summarizes 17 years of running a cooperative. It’s also a pretty good summary of how we try to show up for our customers.

To learn more about anyone on our team, you’ll find longer bios on our About page. And we’ll be featuring each of us individually on LinkedIn over the coming weeks, follow along if you want to get to know us better.