At LFM, we are constantly developing our platform to provide the best product for local food producers and sellers. Most recently, we are excited to announce our Mailchimp Integration included with all LFM packages!
According to the Houston Chronicle, “Approximately 97 percent of businesses are using email marketing to try to convert email recipients into buyers. It must be working because, according to a Smith-Harmon survey, 76 percent of subscribers have made purchases from an email marketing message.”
Robust Contact Data & Syncing
As with all LFM features, our Mailchimp Integration is far more than a data dump. Not only do you get contact information from your LFM account, it also includes other custom fields that we track in our database that are crucial for targeted marketing purposes! When we say it’s not just a data dump, we mean it. Once you sync your LFM account with your Mailchimp account, you can easily create and manage contacts and associated data with the specific contacts to make it as useful as possible. Quickly and efficiently create tags, segments, and groups in Mailchimp using LFM contact data like first and last order dates, active vs inactive CSA subscribers, delivery routes, locations, customer types, and so much more! Additionally, you can see customer’s Mailchimp open rates directly from their LFM profile, for even more granular marketing data.
Our Mailchimp integration opens up a streamlined approach to your LFM marketing. Here are some impactful ways to utilize the feature:
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- Welcome New Subscribers: you can easily setup Mailchimp automations and journeys to send automated e-mail campaigns for new subscribers to your newsletter and your new customers.
- Ordering Open alerts: send scheduled Mailchimp emails to your customers for when ordering windows open. You can use the contact data from our integration to tag contacts and create segments for effortless shopping campaigns.
- Weekly Specials: create embeddable content for featured products and custom shopping lists to include in your weekly email campaigns. Keep your customers engaged and excited for new products or sales!
- Win-Back Campaigns: want to contact customers who have never ordered or haven’t ordered in 6+ months? Now that you can easily sort and organize lost customers, you can create specific Mailchimp campaigns to re-engage those customers. According to marketing firm Randall Reilly, “A lost customer or a lead that has fallen through still holds significant value. Because you have a 20 – 40% chance of selling to lost customers, compared to a 5 – 20% chance of selling to new prospects…”
Looking for more strategies? Check out our complete Email Marketing Toolkit.
Embeddable Custom Shopping Lists & Featured Products
The LFM & Mailchimp Integration is not just a streamlined contact data sync, we also offer embeddable custom product shopping lists and featured products meant for your Mailchimp campaign content! Now you can directly market specific products to specific customer groups with beautiful newsletter content that clicks through right to your online LFM storefront.
Additional Marketing Resources
Consistent, quality marketing is essential for successful businesses, especially online markets. Our new Mailchimp Integration provides a streamlined, in-depth customer database for you to promote your marketplace. If you’re looking for more information on how to increase sales and marketing for farms, foodhubs, farmers markets, and CSAs, check out our recent blog posts:
Keep an eye out for more new features and marketing tips on the blog from LFM!
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*Resources:
Boykin, Theresa. “5 Ways to Win Back Lost Customers.” Randall Reilly, 2020, https://www.randallreilly.com/5-ways-to-win-back-lost-customers/
Lorette, Kristie. “The Effect of Email Marketing on Consumer Behaviour.” The Houston Chronicle, https://smallbusiness.chron.com/email-marketing-pitfalls-42956.html
