Bidding our tomato logo a heartfelt goodbye…. 

You may have noticed a fresh, new look when it comes to Local Food Marketplace! Since our inception in 2009, our humble tomato logo has seen us through our development from a local, direct-to-consumer sales platform to the comprehensive sales and distribution platform it is today. Now, we support nearly 350 food hubs and fresh food markets, and more than 12,000 producers, in the United States and Canada.

Through all of this growth, we’ve made the decision to retire our tomato logo in favor of an inspiring new look. This milestone is a major move for us and the first in many new, exciting things to come to the LFM platform! While our look has been refreshed, we remain true to our original mission. We will continue to be a different kind of tech company – one that seeks to provide a vehicle for success for farmers, local food entrepreneurs, and businesses – enabling them to be more profitable without giving up their brand identity, relationships, or data.

The way consumers purchase food and the way producers sell food has changed dramatically over the last 12 years, and we have continually evolved and grown to anticipate the needs of our customers. This new look represents our role and vision of connecting producers and markets within the local food system by enabling new relationships and opportunities.   

This brand update is also in anticipation of several transformational projects and collaborations that will be announced in the coming months!  

We are excited to create a more connected local food system that maintains the independence of producers and hubs while offering opportunities to expand sales opportunities. Stay tuned for updates on upcoming projects!