Image provided by Market-to-Go at Grow Oak Ridge of vendor Peg Harrison.

A few weeks ago, Local Food Marketplace launched a brand new Mailchimp Integration, included with most packages. While it’s still a brand new feature, farms and food hubs have eagerly been adapting it, seeing an increase in sales almost immediately. 

Rebecca Williams from LFM customer  Market-to-Go at Grow Oak Ridge in Tennessee says “sales are higher than ever before”. She goes on to say “I’m using the MailChimp integration to help keep my customer list segmented and target each group differently every week”.

In addition to saving time each week in syncing marketing email lists, she’s also excited about the marketing possibilities it presents such as utilizing different fields to create new and additional targeted campaigns to boost sales further. She’s on the right track. Our Mailchimp integration opens up a streamlined approach to marketing.

Here are some impactful ways to utilize the feature:

• • Welcome New Customers you can easily set up Mailchimp automations and journeys to send automated email campaigns for new subscribers to your newsletter and your new customers.
  • Ordering Open alerts: send scheduled Mailchimp emails to your customers for when ordering windows open. You can use the contact data from our integration to tag contacts and create segments for effortless shopping campaigns.
  • Weekly Specials: create embeddable content for featured products and custom shopping lists to include in your weekly email campaigns. Keep your customers engaged and excited for new products or sales!
  • Win-Back Campaigns: want to contact customers who have never ordered or haven’t ordered in 6+ months? Now that you can easily sort and organize lost customers, you can create specific Mailchimp campaigns to re-engage those customers. According to marketing firm Randall Reilly, “A lost customer or a lead that has fallen through still holds significant value. Because you have a 20 – 40% chance of selling to lost customers, compared to a 5 – 20% chance of selling to new prospects…”

 

Another feature Rebecca is utilizing is the Featured Products list and said “sales of these have been strong”. This feature enables hubs to directly market specific products to specific customer groups with beautiful newsletter content that clicks through right to your online LFM storefront.

 

 

Want to learn more about how the LFM custom Mailchimp integration can help you increase marketing effectiveness? Schedule a free consultation with us!