This spring, Local Food Marketplace is introducing a new look and new functionality to our storefront. We are thrilled to show off these changes, which are designed to provide an improved shopping experience for your consumer and increased sales for you.
Introducing: The New LFM Storefront!
These changes are very much in line with our mission to make local food more accessible and available to communities. Our aim is for this improved shopping experience to help buyers purchase more and more frequently.
Our new storefront is based on extensive feedback we’re received from our customers, and we can’t wait for you to see what we’ve done! LFM customers will receive more details on when these updates will be available. To our not-customers-yet: We’d love to show you how this new marketplace will take your business (and profits!) to new heights. Please schedule a demo with our team.
Here are the changes you will see soon on Local Food Marketplace.
Calling Attention to Important Features
In revamping the storefront, we added features that would make it easier for customers to shop and motivate them to purchase more. Improvements designed to do this include:
1. Improved integration of all shopping options: Whether you sell subscriptions, gift cards, or offer multiple order options each week, the new storefront will integrate all the ways to shop with you.
2. Sale price is more visible: “How much does this cost?” is perhaps the No. 1 thing customers want to know when they visit your site. On the new storefront, the sale price of each product will be larger and more visible. When a product is on sale, the regular price will appear in strikethrough text and the sale price will be prominently displayed to show shoppers how much they can save.
3. Updated “For Sale” and “Subscribe” banners: Knowing that consumers are always looking for deals, we’re changing our “For Sale” banner so it’s more eye-catching. We’re also updating our “Subscribe” banner to make it stand out more.
4. Attribute images on product cards: Every farm or food hub has that customer who will only buy organic or has concerns about food allergies or dietary restrictions. These all-important attributes will now be more visible to customers because they will be displayed right on the product card in the storefront. Put images designating up to four attributes (such as USDA Organic, gluten-free, and GMO Free) front and center so shoppers can easily find the products they prefer. Images showing all attributes will appear on each product page. Customers will still be able to filter products by attributes.
Making Products and Subscriptions More Visible
Multiple product images: Online shoppers expect visuals of the products they’re thinking about purchasing — and the more pictures, the better. Admins or producers will be able to add a total of three images per product to the new storefront. There will still be one primary photo, but shoppers can click on thumbnails below each image to see additional pictures.
Here are just a few of the ways we imagine the ability to add multiple product images being put into practice:
- Show the ingredients/nutrition label and a product photo. This helps customers understand exactly what they’re getting when they purchase a value-added product.
- Better show off products. Shoot baskets of heirloom cherry tomatoes from different angles to really show off the colors, or share pictures of whole and sliced Chioggia beets so people can see how pretty they are inside and out.
- Remind customers what different pack sizes look like. If your shoppers can’t remember the size difference between a half-flat and a flat of blueberries, include a photo of each.
- Provide cooking ideas. Show greens alone and in salads; a whole chicken plain and roasted with your farm-fresh veggies; and bags of flour followed by cookies, bread, and pastries.
- Share creative uses for products. Photograph pumpkins whole and carved into jack-o-lanterns, or flowers transformed into wedding bouquets or boutonnieres.
Order a product for the week or subscribe: Why take a one-time order for the grocery items customers want every week? The new storefront makes it obvious when individuals can subscribe to staples such as greens, eggs, bread, and more. In certain purchase pop-up windows, people will have the choice to make a one-time purchase or sign up for a product subscription. Subscriptions provide a more reliable stream of income for your farm or food hub.
We’re Also Excited to Announce…
That’s not all! There are many other changes coming to the storefront — again, many of which were driven by customer feedback.
Order deadlines for inventory vs. just-in-time products: The longer customers have to shop, the more they will purchase from you. If your farm or food hub keeps certain items in inventory, customers will soon be able to keep shopping for them even after your order window for just-in-time products has closed. (Note: This features requires LFM’s Advanced Inventory Management module.) To ensure deadlines are clear for your customers, the new sidebar will display all upcoming order windows with their deadline.
Request a sold-out item: Wouldn’t it be great to track which customers would buy more tomatoes, peaches, honey, or ground beef once you have them back in inventory? With Local Food Marketplace’s new storefront, you can! People will be able to request an item that sold out straight from the storefront. LFM will maintain a list of customers interested in certain products so you can keep them informed about the availability of the products they want.
Better search functionality: When shoppers search your updated storefront for the products they want, they can now use multiple keywords and will have their results returned faster.
The new storefront will be available this spring. We will keep our customers posted on all the details. If you aren’t a customer and would like to find out more about Local Food Marketplace and our ecommerce solutions, please schedule a demo to learn more about how we can help you reach more consumers and improve your bottom line.
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