Make a Difference
LFM plays a major role in local food systems and every member of our team is critical to enabling $150M+ (and growing) in local food sales that happen each year. We are not just a software company – we partner with our customers in growing their business, solving problems, and helping them reach their business goals.
Location
Nicknamed the Silicon Shire, Eugene was recently named a top 10 emerging tech city by Fast Company. Not only is Eugene a great place to work, it is also a great place to live. It features miles of bike paths and bike lanes, hiking paths, plus an award winning public transportation system. Our headquarters is located in a light-filled technology co-working space in downtown Eugene, OR. Approximately half of our team is based in Eugene, OR and half is remote, spread around the US.
Benefits
We offer competitive salaries plus remote work options, SIMPLE plan matching (similar to 401k), a health insurance stipend, transportation pass (in Eugene, OR), paid time off, and more.
Flexibility
We have lives and responsibilities outside of work too and know that balance is important. We strive for flexibility in accommodating the unique needs of each employee.
Growth Opportunities
Because we are a small and nimble team that thrives on continual improvement, there are plenty of opportunities to gain new skills and experience, suggest and implement ideas, and more.
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POSITION OVERVIEW
Open: Oct 17, 2024 till filled
Full Time; Hourly + Benefits
Location: Eugene, OR based is preferred: Remote will be considered for the right candidate
The marketing coordinator works with the CEO and Director of Sales and Customer Success to help develop the marketing strategy and create a marketing plan. The marketing plan is coordinated and executed by the Marketing Coordinator.
The position spans various disciplines of marketing. It is an ideal role for someone that wants exposure and experience in all phases of B2B marketing. The disciplines below are in relative order of importance.
- Email marketing (using CRM)
- Content development including blog posts, downloadable materials)
- Presentations (slide decks and material prep)
- Website updates (WordPress) & SEO (Semrush)
- CRM maintenance, ensuring that contact and activity data is captured fully & accurately.
- Webinars (slide decks, Zoom setup and marketing)
- Metrics (tracking key metrics for reporting)
- Social media maintenance
- Paid search and advertisements
- Tradeshow prep (booth design, merchandise. etc.,)
POSITION RESPONSIBILITIES
Marketing & Communications
- Create, manage & execute marketing schedule with input from sales and product teams.
- Develop & distribute content for email marketing, social media, website and ads.
- Requires interviewing customers and other stakeholders.
- Actively scan the horizon (in meetings, on social media, etc.,) for customer quotes, stories, and content.
- Create content for webinars and other presentations (for conferences, customer webinars, etc.,)
- Reach out to partner organizations to encourage them to share key marketing materials.
- Analyze results of marketing campaigns and content pieces to continually refine and improve effectiveness of future efforts.
- Maintain company social media accounts (Blog, Instagram, Facebook, Twitter, Linked In). Use social media to engage existing customers, potential customers, and industry partners.
- Setup & maintain ads on Meta, Google, etc.
- Work with outside consultants as needed
- Evaluate ad results
- Maintain & develop content on our corporate website
- Work with outside consultants for any complex coding or updates as needed.
- Present monthly marketing reports on key metrics: pipeline report, marketing analytics, website analytics, webinars, campaigns, ads
- Maintain & organize content on shared folders and systems for easy retrieval
- Maintain SOPs of key processes and tasks.
Marketing Database
- Maintain an accurate customer & prospect database
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- Understand & document the various ways contacts get added to the database.
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- Work across entire LFM team to ensure understanding of how their activities contribute to the database so that it is accurate & complete.
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- Understand & document marketing automations
- Analyze the automations in place and make adjustments as needed.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
- Requires a bachelor’s degree
- Requires experience in marketing
- Experience with CRM and marketing platforms
- Experience working with farms, food hubs, and farmers markets is preferred.
OTHER SKILLS AND ABILITIES AND REQUIREMENTS
- High level of written & verbal communications skills
- Work may be performed remotely
- Experience with B2B email marketing: Lists, development email content with clear CTA, and minimizing unsubscribes.
- Experience with end-to-end process of content development: Interviews, research, writing
- Experience with SEO: Google Analytics, Semrush, Paid Search, Social & google ads
LFM believes in an entrepreneurial culture and so we are open to a wide range of experience and skills sets that require different amounts of ramp up time and training to reach the full potential of the position. Most positions at LFM (including this one) are hourly positions, with paid overtime and benefits. The pay rate for Marketing Coordinator is starting at $25/hr and adjustable based on skills and experience.
HOW TO APPLY
To apply for this position, send your cover letter and resume to info@localfoodmarketplace.com with the subject line “ATTN: Amy McCann, Marketing Coordinator Application”. We look forward to hearing from you!
