Incorporating SMS (short for “short message service”) communication into a farm or food hub’s overall marketing and communication strategy has some clear benefits and is a great addition to your toolbox. Here are some important things to know about communicating via SMS that can maximize your success. Why SMS Should...
Do you sell beef, pork, chicken, lamb, or other types of meat from an online storefront? Selling meat online comes with its own set of challenges that can take some effort and creativity to overcome. We drew on interviews with two farmers, Robinette Farms and Brookford Farm, plus our own...
This spring, Local Food Marketplace is introducing a new look and new functionality to our storefront. We are thrilled to show off these changes, which are designed to provide an improved shopping experience for your consumer and increased sales for you. Introducing: The New LFM Storefront! These changes are very...
The Maui Hub began in response to an impending food security crisis on the island of Maui in the wake of COVID-19 business closures and slowing tourism. We spoke to Keith Ranney, Manager of Maui Hub, about the process of forming the hub, the bureaucratic and financial challenges they’ve faced,...
Vendors at the Boise Farmers Market The Boise Farmers Market is a food-centric and agriculturally based market, meaning that 95% of the vendors sell food and agricultural products. They are focused on local food, cultivating new farmers, incubating new food ideas, and creating a community space to learn about food...
The Bloomington Community Farmers’ Market pre COVID-19. Photo courtesy of Rachel Beyer. The Bloomington Community Farmers’ Market has been a central part of the city’s connection to local food for more than 45 years. Like many other markets around the country, they found themselves scrambling to safely open during the...
The crew at Sara Hardy Downtown Farmers Market The Sara Hardy Downtown Farmers Market was started in the early 80’s by a group of farmers, and has grown into a 120+ vendor market that serves seven surrounding counties. They were introduced to LFM by our friends at Taste the Local...
Caroline Pam and Tim Knox of Kitchen Garden Farm Kitchen Garden Farm is a fifty-acre farm in the Pioneer Valley, the prime agricultural region of Western Massachusetts. They produce veggies, as well as making their own incredibly successful line of hot sauces and salsas. Caroline and Tim started the farm...
Oliver Gubenko, the founder and CEO of Harvest Drop. Harvest Drop is a foodhub based in the great state of New Jersey, and it was founded by Oliver Gubenko with a passion for – not just local – but quality food. He found a gap in the local wholesale market...
The Troy Waterfront Farmers Market in the summer, pre-COVID-19. The Troy Waterfront Farmers Market has provided local food to the Troy, NY area for the last twenty years. They’ve grown from a 10-15 vendor operation to a 110-vendor, multi-street, year-long market – but when COVID-19 hit, they had to figure...