Wholesale customers can be your most reliable and predictable customers, and building strong relationships with them is essential for long-term retention and success. After you’ve gained their business, how do you maintain and strengthen these relationships? See below for a few strategies.
📣 5 tips that will keep wholesale customers coming back
1️⃣ Implement Routine Check-Ins: Schedule regular calls with your wholesale customers to understand their needs and gather feedback. This helps build a solid relationship and allows you to continuously improve your processes to better serve and retain them.
2️⃣ Set Up Recurring Orders: For customers who place consistent orders, setting up a recurring order option reduces administrative work for both you and the customer, while encouraging predictable ordering.
3️⃣ Enable Flexible Ordering: Learn about your wholesale customers’ preferred ordering method. Whether they prefer placing their own orders through an online storefront or placing weekly phone orders, making the ordering process as easy as possible is essential.
4️⃣ Market Seasonal Offerings: Educate your wholesale customers about your seasonal products to generate excitement and a sense of urgency. This approach is especially valuable for restaurant clients looking to keep their menus fresh.
5️⃣ Help Plan Future Orders: By working with wholesale customers to place future orders, you help them plan ahead and save time. Additionally, this practice enhances your own sales forecasting, benefiting your overall business planning.
Interested in additional wholesale strategies?
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Selling Wholesale: Advice from a MT Food Hub
This blog post covers Western Montana Growers Cooperative’s (WMGC) approach to their wholesale business and the LFM features they use to save time and grow their business.
LFM helps you manage and grow your wholesale business
✅ Manage inventory, ordering, and invoicing all in one place.
✅ Generate fresh sheets with direct links to the storefront for easy ordering.
✅ Create and assign ‘custom product lists’ to customize each buyer’s pricing and product availability.